Facebook and Google AdWords is a marketing tool developed to assist you in displaying ads to promote and boost your products or services online. Google and facebook processes hundreds of millions of searches per day, so it makes sense to develop simple, effective ads and display them to people who are already searching online for details related to your business.
Paid search marketing has extensive appeal for all types of businesses. The pricing model is competitive and relative to your budget, so if you are starting with a “shoe-string” budget, Google and Facebook AdWords is still within your reach. In simple words, AdWords offers accurate targeting and measurability, as well as tremendous reach and it’s possible to achieve a high ROI on a large scale.